Boring Place is a unique pop-up concept for Tekla, a Danish home textile brand with simplicity, functionality, and Sustainability at its core. The multi-step experience is meant to help young creatives stuck on their screens realize that boredom can fuel creativity, as research suggests. Simultaneously the concept paints the picture of a physical touchpoint for the customers to immerse themselves in the brand’s world of materials. The T-shaped construction consists of 5 shipping containers to blend into the harbor area of Copenhagen. To illustrate the whole idea, I created a layered strategy for the experience and then translated it into 3D renders,a visual identity containing imagery and a font shaped out of pillows and duvets. The heart of the experience is a wooden chair constructed out of the letters in “Tekla” to highlight the act of sitting and doing nothing. A self-made blanket out of old fabric scraps represents the different textures and materials the brand offers and opens up the possibility of recycling material.